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PURPOSE PARTNERS
The inception of LilaNur Parfums began in the flower fields of Madurai, home of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry.
Having worked for decades across various projects with Palanisamy Raja and Vasanth Venkatasamy, the proprietors of Jasmine C.E, we have admired their quiet and strategic community development efforts.
Through the Rosabagh Flora Foundation, we support their existing social initiatives and additionally we have initiated two new projects to train women in creating their own micro enterprises.
SOCIAL PURPOSE
Project Flora 365
Since jasmines bloom only seasonally, the Jasmine C.E. team has been facilitating the planting of Rose Centifolia crops in the fields of Madurai to create year-round work and income for flower harvesters.
This sweet, wet scent of the quintessential Indian rose has never to date been used in international perfumery. Now, through the partnership between Jasmine C.E. and Firmenich, LilaNur Parfums has been able to add Indian Rose Centifolia to the international perfumery palette and represents the first brand to use this iconic flower in an international fragrance.
We hope this extends the global demand for Rose Centifolia which will result in sustainable income growth for our farmers and their harvesters.
SOCIAL PURPOSE
Project Vettiver
For optimum flora harvesting, the community of rural women pick and collect flowers work during the earliest hours of the day - before sunrise. Even though they are free for the rest of the day, due to a lack of part-time opportunities that are close to home, they cannot augment their earnings.
Our mission is to develop skills based training programs in the field that allow them to learn and then work from home or in training centres to supplement their income. Through the Rosabagh Flora Foundation, LilaNur Parfums has initiated Project Vettiver at Jasmine C.E.’s premises.
In the southern Indian language of Tamil, Vett means to dig, and Ver means root. The root of a grass that grows in the sandy coast near Pondicherry, Vetiver - one of perfumery’s most noble ingredients - had its origins in India before finding cultivations in fields as far away as Reunion Island or Haiti.
For our first project led by Devika Krishnan, we have introduced looms and a weaving skills program to create ecologically responsible home textiles and baskets from fragrant plant waste in the vetiver fields of Madurai.
PROJECT VETTIVER
First steps at the Jasmine C.E. facility Coimbatore.
Devika Krishnan
Bengaluru based Devika Krishnan has been training and helping women groups to create and run micro enterprises where women upcycle waste into useful products for over 30 years.
Her strength is creating designs that are sustainable already implies the environmental sustainable and she has been steadfastly working towards empowering crafts-based livelihood enterprises.
Devika believes in the importance of keeping enterprises small for self-sustenance and trains women who are an untapped workforce.
She leads the Project Vettiver for LilaNur.
