ANITA LAL

FOUNDER

Anita Lal has a reputation for blowing the dust off traditions. Twenty-five years ago, she founded India’s Good Earth boutiques with the concept of pairing classical Indian craft techniques with contemporary styles to revive artisan skills and connect them with modern trends. Her commitment to supporting artisan communities comes from an appreciation of crafts as the wellspring of India’s creativity. Her philosophy of sustainable luxury is rooted in a passionate belief that we can benefit the environment and society, in a meaningful and relevant way, through the revival of craft and wellness traditions. With a meticulous eye for quality and detail, as Creative Director, Lal oversees every aspect of Good Earth design collections and the retail experience, including the fragrances and music that have become hallmarks of the brand. Today she is one of India’s most successful female entrepreneurs. With LilaNur, Lal is once again breaking new ground by pairing French master perfumers with India’s iconic flora, redefining 21st century Indian scent.

PAUL AUSTIN

After 20 years of working for one of the world’s most renown fragrance creation companies in Paris, London and New York, Paul took his first trip to India in 2009 not knowing it would completely transform his relationship with the world of scent. Having worked on countless niche and designer fragrances over the course of his career, it was in the jasmine fields near Madurai that a passion emerged: to more deeply understand the people, cultural context and craft of the natural perfumery ingredients at the source of his métier. Paul soon founded an award-winning branding and content agency built around a new understanding of brand narratives and how to connect makers and consumers in an authentic and inspiring way. Several years later, and after various projects in India, Paul and Anita had an auspicious encounter - fueled by a share loved of scent and Indian flora - and together they set out to create LilaNur Parfums, India's first luxury fragrance house.